✦ Velvet Couture '26 ✦
AUTUMN VELVET
Hit by Huma
Exquisite hand-crafted embroidery on premium micro-velvet.
Free Shipping
On orders over PKR 15,000
Authentic
100% genuine fabrics
Order via chat
Hand-picked
Curated collection
Collections
Shop by Category.
[ Kalaam / کلام ]
"We gave the garments of beauty the color of grace; we poured our hearts into every single pattern we trace."
Each garment at Hit by Huma is more than fabric—it is a physical poem, knotted by hand, woven on wooden looms, and detailed with gold threads that have spoken the same language of elegance for generations.
لباسِ حسن کو بخشا ہے ہم نے رنگِ وفا
کہ ہر ایک نقش میں ہم نے دل کا خوں ڈالا
شاعر نامعلوم
Our Story
Born in Lahore,
worn everywhere.
HIT BY HUMA celebrates the craft of Pakistani couture — the velvet of Multan, the silk of Bhawalpur, the gota of Hyderabad. Every piece is hand-finished by artisans who carry generations of knowledge in their fingertips.
We work directly with weavers and embroiderers, skipping the middlemen so the people who make your clothes are paid fairly — and so you can wear heritage without the heritage price tag.
Each collection is a curated dialogue between history and contemporary silhouette, crafted in limited batches to minimize waste and ensure absolute focus on detail.
Curated Edit
The Edit.
test
PKR 55
Jashan
PKR 18,450
Haniya
PKR 15,990
Anarkali
PKR 15,950
Yaadein
PKR 8,850
Cutwork
PKR 9,900
Aryana
PKR 14,500
Baharan
PKR 19,900
Most Loved
2025
Year Founded
08+
Product Categories
1.2k+
Heritage Lovers
Stay in the loop.
Subscribe for early access & collection updates.